Over the past few years, Magento has been faced with fierce competition. Companies such as ZenCart, Volusion and Shopify appeared to challenge historical actors of e-commerce such as Magento. WooCommerce, a plugin that transforms WordPress in an e-commerce store also knows a great success. However, globally, Magento is the most used e-commerce solution. OpenCart and Prestashop complete the podium. We believe that in 2015, Magento will confirm its leadership. Here’s why.
What made (and will do tomorrow) the strength of Magento
Magento has seen incredible growth in e-commerce market and now has 26.4% market share (in the top 1 million websites Alexa). In the top 100,000, Magento has nearly 22.9% market share. With more than one thousand modules to download, 1900 themes to customize the site design, its success isn’t surprising. But the arguments are not limited to these figures.
3M, Etam, Kookai, Lenovo, Nike, Orange Business Services, Samsung, Smartbox or Zadig et Voltaire using Magento. If these references chose this CMS, it is not random and demonstrates that Magento clean architecture is suitable both large and small e-commerce projects;
Magento is free but especially open source. The changes are numerous and quick to deploy via Magento Connect;
Magento is a fast e-commerce platform and reliable, fully customizable thanks to the community that uses it. Simply browse for example some specialized forums to realize the vitality of this community;
By default, Magento is designed for e-commerce. It is not a generalist CMS diverted to online sales but a solution that is delivered with pre-installed e-commerce specifications.
Both versions Enterprise and Community evolve and are particularly compatible HTML5 to enable to comply with the cross-platform navigation requirements. Indispensable when you know that Google will now valorize the mobile-friendly sites.