« Quanta identified a potential gain of 13% in additional revenue as well as prioritized optimization topics. »

Key-facts

  • Online sales specialist of soccer items.
  • More than 4000 products online.
  • 5 millions visits per year.

Challenge

  • Ensuring smooth navigation for visitors.
  • Improving the conversation rate and turnover.
  • Leading the site optimization project in good cooperation between teams (hosting and development) managing the e-commerce site.

Solution

  • Carry out performance audits.
  • Identify performance issues and prioritize actions to be taken..
  • Support the teams to ensure sustainability.

Benefits

  • CComplete visibility on Web Performance.
  • Ibrowsing experience for users.
  •  A 23% increase in turnover..

FootCenter, increased by 23% its turnover thanks to Quanta

The specialist in online sales of soccer products used Quanta’s services to improve the web performance of its sole sales channel and increase its conversion rate.

 

Created in 1978, FootCenter specializes online retailing of soccer football/soccer equipment and accessories, targeting both fans and players. In November 2001, the PANINI group acquired FootCenter aiming to become the reference and specialist for soccer in France.
football/soccer expert and leader.

The site sells a range of products from the biggest French football/soccer soccer clubs (Marseille, Paris, Bordeaux, Lyon, and AS Monaco) as well as the most prestigious European clubs (Arsenal, Real Madrid, Juventus, Bayern Munich, and Barcelona).

Today FootCenter has partnered with soccer’s leading brands soccer’s/football’s such as Adidas,Nike, Puma, Umbro, New Balance, Lotto and Kappa, to provide its customers a varied and high-quality range of products.

Avoid time out

FootCenter sells its products through its ecommerce site, which is the brand’s only sales channel. To ensure its sales and sustainability, the brand therefore has no choice but to provide its consumers with an impeccable online service. Faced with constantly increasing traffic, web performance has quickly become a key factor in the e-commerce strategy. Therefore, FootCenter and its agency, X2i, turned to web performance specialist Quanta.

The initial goal of the joint project was to identify possible areas for improvement and the resulting recommendations. Quanta’s Performance Gurus therefore conducted a complete performance audit of the website and worked with the integrator’s teams to implement the recommendations.

Improvement as the Priority

Quanta has consistently demonstrated the importance of page downloading time impact on a company’s conversion rate and therefore on a company’s turnover. In the case of FootCenter, the Quanta solution identified a potential gain of 13% in additional revenue as well as associated and prioritized optimization topics.

After the X2i teams implemented all Quanta’s improvement recommendations, it didn’t take long to feel the impact from both a technical and financial point of view. The company observed a noticeable improvement in the average page generation time, from 1.44 seconds to 24 milliseconds, with sales increased by 23% at the same time.

Post match results

 

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