A website’s speed and its loading time are essential for a visitor that arrives to said website through a search engine. Speed is a parameter that can influence your SEO.
Google itself says it: “A site that appears in a search result with a slow loading time in comparison to other sites that have a longer loading time, can be promoted. Conversely, sites with slower loading time can me demoted.” Here are 5 SEO tips to improve the speed of your site and get a Google “promotion.”
Optimize your database
Most sites use databases to store information. The weight of these can affect the speed of your pages. Adding an index is one of the best ways to find information more quickly. Some very long loading times, greater to 5 or 10 seconds, can be reduced to 1 or 2 seconds with a well-constructed index.
Clean up your code
Use caching whenever possible
When you visit a website for the first time, your browser must request all the images, texts, and scripts from the site server. They are stocked in your browser’s cache such that when you visit other pages on the site, it will suffice to download the parts that are unique, but not the entire site. Local storage allows you to store megabytes of data using your visitors’ browser. The use of caching has two major advantages:
- Improving speed: the visitor accesses resources from his local computer and does not have to wait for the server to deliver all the content
- Savings: Since you increase your use of local storage, the use of your server will reduce. This means that you will pay for less bandwidth and less use of the server. Opt for a content deliver network (CDN).
Use Page Speed Insights